We’ve written a practical guide to holding legacy events which has been published on charitychoice.co.uk. The article should give you the tools and confidence to have conversations with your supporters that will encourage them to actively consider leaving a gift in their will.
In the article we explain why it is important to personally connect with supporters and give them a positive experience which will stay with them long after the day.
We also give guidance about setting the right objectives for your legacy event and how to measure success. Plus the importance of carefully considering who to invite and how to invite them, as well as highlighting practical considerations such as choosing a venue and maximising attendance.
To read the full article please visit http://www.charitychoice.co.uk/the-fundraiser/how-to-win-big-with-legacy-events/664.