We are Legacy Voice

Specialist legacy and in memory giving consultancy services for the not for profit sector.

We’re living through the biggest generational transfer of wealth in human history. With more people, leaving more money to good causes in their Wills and In Memory than ever before, it has never been a better time to prioritise legacy giving as part of a wider fundraising strategy.

We can help you transform your legacy giving potential.

Time for in-memory fundraising to come of age - The term ‘in-memory fundraising’ has been around for at least 20 years. The discipline has certainly grown and become more sophisticated in the intervening period, and there has never been ...

We offer the sector’s leading legacy and in-memory experience:

Unrivalled experience in Gifts in Wills and Gifts in Memory fundraising. Our team have worked with charities across the UK, Europe, Canada, USA and Australia.

  • Ashley Rowthorn

    Managing Director

  • Dr Claire Routley

    Head of Legacy Consultancy

  • Kate Jenkinson

    Head of In Memory Consultancy

  • Sharon Comfort

    Account Director

  • Richard Hill

    Supporter Journey Consultancy

  • Lucy Lowthian

    Legacy and In-Memory Consultant

  • Emily Grint

    In-Memory Consultant

  • Nancy Everson

    In-Memory Consultant

Services to grow Gifts in Wills and In Memory

  • Strategy development

    Clarity of thinking and direction to grow your legacy income.

    Review and refresh your strategy or develop one from scratch.

  • Creative communications

    The big idea to inspire your donors to give.

    Donor-insight and messaging development to maximise legacy giving.

  • Organisational Engagement

    Creating the leadership and internal culture within organisations for legacy giving to thrive.

    Building business cases, mobilising people, building skills and confidence.

  • Legacy Stewardship

    Communications and behaviours to engage and inspire legacy donors.
    Maximise on the conversion and value of legacy pledgers.

Some of our recent clients

55 pages of legacy inspiration

Here’s everything research can tell us about legacy giving.

Free information and inspiration distilled from over 150 legacy industry research papers, to help you build your legacy giving programme.

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