Stewardship is a term that is quite often referenced in the legacy world, but possibly little understood. Some charities will view legacy stewardship in hard terms – moving prospects and …
Legacies have never been so cool
It’s a great time to be working in legacy giving. Often overlooked, or seen as the poor relation, legacies, or gifts in wills as we like to call them, are really coming to the fore and taking pride of place in fundraising charities across the UK and beyond. In fact, legacies are becoming cool.
Why I love Remember a Charity Week and why you should too
It’s coming to that time of year again that all legacy fundraisers get excited about. The kids go back to school, the leaves start to turn, Strictly is back on …
Review of 1837 Wills Act is an opportunity to fix a broken system
“If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely”. These are the words of the Behavioural Insights Team, who we have become familiar with since …
The Great British love affair
This weeks blog is the first in a series on legacy motivations – why we choose to leave gifts to charity and to which causes. Legacy Voice associate Michelle Hurst Di Pasqualle shares about our love affair with animals and why she has chosen to remember them in her will.
Goodbye Grandad: Having the conversations you never want to have.
On a cold, dark morning in late November, I set off on a long journey down south, back to the town of my birth. I left when I was just …
Legacy Link launches new bursary award
Legacy Link have announced the launch of the Crispin Ellison Bursary Award. The bursary aims to further the professional development of those working or volunteering in the charity sector. The …
IoF Legacy Fundraising Conference 2016
Join us in London on Monday 7th November at the Legacy Fundraising Conference 2016, hosted by the Institute of Fundraising. Legacy Voice are delighted to announce that Ashley Rowthorn will …
How to win big with legacy events
We’ve written a practical guide to holding a legacy event which has been published on charitychoice.co.uk. The article should give you the tools and confidence to have conversations with your supporters that will encourage them to actively consider leaving a gift in their will.
Understanding donor motivations is key to growing legacy giving
Understanding what drives our donors to consider a gift in their Will is a fundamental part of our legacy strategy and one we must spent time on.