Join us in London on Monday 7th November at the Legacy Fundraising Conference 2016, hosted by the Institute of Fundraising. Legacy Voice are delighted to announce that Ashley Rowthorn will …
How to win big with legacy events
We’ve written a practical guide to holding a legacy event which has been published on charitychoice.co.uk. The article should give you the tools and confidence to have conversations with your supporters that will encourage them to actively consider leaving a gift in their will.
Understanding donor motivations is key to growing legacy giving
Understanding what drives our donors to consider a gift in their Will is a fundamental part of our legacy strategy and one we must spent time on.
Legacy giving at an all time high
2015 was a record year for legacy giving according to a new report published by Smee & Ford ahead of this year’s Remember a Charity Week. Smee and Ford data …
7 things you should never say in a legacy conversation
There are quite a few misconceptions about how you should talk to people about legacy giving. Often this is routed in fear about what we might be asked to do …
Know your story (part 2) – creating a compelling legacy proposition
Do your donors understand why they should leave you a gift in their will, or do your legacy messages miss the mark? Find out the key elements to creating a compelling legacy proposition.
Tip #5. Know your story (part 1)
Getting the coversation right can dramatically increase numbers and values of legacy gifts.
NCVO Funding Conference
Ashley Rowthorn and Claire Routely are speaking together at the NCVO Funding Conference 2016 on overcoming the taboos in legacy fundraising.
Why I wish I thought of that
I share my thoughts on why the CRUK Free Will Service is an example of true innovation, and the lessons we can all apply to our legacy fundraising.