Understanding what drives our donors to consider a gift in their Will is a fundamental part of our legacy strategy and one we must spent time on.
Legacy giving at an all time high
2015 was a record year for legacy giving according to a new report published by Smee & Ford ahead of this year’s Remember a Charity Week. Smee and Ford data …
7 things you should never say in a legacy conversation
There are quite a few misconceptions about how you should talk to people about legacy giving. Often this is routed in fear about what we might be asked to do …
Know your story (part 2) – creating a compelling legacy proposition
Do your donors understand why they should leave you a gift in their will, or do your legacy messages miss the mark? Find out the key elements to creating a compelling legacy proposition.
Tip #5. Know your story (part 1)
Getting the coversation right can dramatically increase numbers and values of legacy gifts.
NCVO Funding Conference
Ashley Rowthorn and Claire Routely are speaking together at the NCVO Funding Conference 2016 on overcoming the taboos in legacy fundraising.
Why I wish I thought of that
I share my thoughts on why the CRUK Free Will Service is an example of true innovation, and the lessons we can all apply to our legacy fundraising.
5 of the best charity videos used to promote legacy giving
The biggest mistake we make when starting out in legacy fundraising is assuming that all our supporters are the same.
A lesson in outstanding stewardship, from an unlikely place.
A friend of mine lost her Dad recently. In the immediate days following she busied herself with sorting out her Dad’s affairs and arranging the funeral. One of those jobs …