Legacy Voice publish first comprehensive literature review into legacy giving

Ashley Rowthorn News Leave a Comment

Legacy Voice have published a comprehensive literature review into legacy giving which it says will help charities and fundraisers wanting to make the most of this growing source of voluntary income. The review, which encompasses fields as diverse as fundraising, psychology, psychiatry and behavioural economics, pulls together over 160 previously published research papers into one review of why and how …

When it comes to successful legacy stewardship, donor-centricity is key.

Ashley Rowthorn Legacy inspiration Leave a Comment

Stewardship is a term that is quite often referenced in the legacy world, but possibly little understood. Some charities will view legacy stewardship in hard terms – moving prospects and donors through a pipeline – and other will take a softer approach – viewing it as a measure of donor warmth and satisfaction. Whatever the perspective, a unifying theme is …

Review of 1837 Wills Act is an opportunity to fix a broken system

Ashley Rowthorn Comment and opinion Leave a Comment

“If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely”. These are the words of the Behavioural Insights Team, who we have become familiar with since their ground breaking studies in partnership with Remember a Charity. Much has been discussed about the importance of social norming, and the influence this has, particularly on first time will makers. …

The Great British love affair

Ashley Rowthorn Legacy Motivations Leave a Comment

This weeks blog is the first in a series on legacy motivations – why we choose to leave gifts to charity and to which causes. Legacy Voice associate Michelle Hurst Di Pasqualle shares about our love affair with animals and why she has chosen to remember them in her will.

Crispin Ellison Bursary Award

Legacy Link launches new bursary award

Ashley Rowthorn News Leave a Comment

Legacy Link have announced the launch of the Crispin Ellison Bursary Award. The bursary aims to further the professional development of those working or volunteering in the charity sector. The Crispin Ellison Bursary Award is an annual award launching in January 2017, to cover the costs for two successful applicants to complete the Certificate in Charity Legacy Administration (CiCLA), plus …

IoF Legacy Fundraising Conference 2016

Ashley Rowthorn Speaking at Leave a Comment

Join us in London on Monday 7th November at the Legacy Fundraising Conference 2016, hosted by the Institute of Fundraising. Legacy Voice are delighted to announce that Ashley Rowthorn will be Chairing this year’s IoF Legacy Fundraising Conference. From 2014 to 2015 the number of charities named in Wills in England, Scotland and Wales increased by 10% (Smee and Ford), …

How to win big with legacy events

How to win big with legacy events

Ashley Rowthorn Legacy inspiration Leave a Comment

We’ve written a practical guide to holding a legacy event which has been published on charitychoice.co.uk. The article should give you the tools and confidence to have conversations with your supporters that will encourage them to actively consider leaving a gift in their will.