Review of 1837 Wills Act is an opportunity to fix a broken system

Ashley Rowthorn Comment and opinion Leave a Comment

“If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely”. These are the words of the Behavioural Insights Team, who we have become familiar with since their ground breaking studies in partnership with Remember a Charity. Much has been discussed about the importance of social norming, and the influence this has, particularly on first time will makers. …

The Great British love affair

Ashley Rowthorn Legacy Motivations Leave a Comment

This weeks blog is the first in a series on legacy motivations – why we choose to leave gifts to charity and to which causes. Legacy Voice associate Michelle Hurst Di Pasqualle shares about our love affair with animals and why she has chosen to remember them in her will.

Crispin Ellison Bursary Award

Legacy Link launches new bursary award

Ashley Rowthorn News Leave a Comment

Legacy Link have announced the launch of the Crispin Ellison Bursary Award. The bursary aims to further the professional development of those working or volunteering in the charity sector. The Crispin Ellison Bursary Award is an annual award launching in January 2017, to cover the costs for two successful applicants to complete the Certificate in Charity Legacy Administration (CiCLA), plus …

IoF Legacy Fundraising Conference 2016

Ashley Rowthorn Speaking at Leave a Comment

Join us in London on Monday 7th November at the Legacy Fundraising Conference 2016, hosted by the Institute of Fundraising. Legacy Voice are delighted to announce that Ashley Rowthorn will be Chairing this year’s IoF Legacy Fundraising Conference. From 2014 to 2015 the number of charities named in Wills in England, Scotland and Wales increased by 10% (Smee and Ford), …

How to win big with legacy events

How to win big with legacy events

Ashley Rowthorn Legacy inspiration Leave a Comment

We’ve written a practical guide to holding a legacy event which has been published on The article should give you the tools and confidence to have conversations with your supporters that will encourage them to actively consider leaving a gift in their will.

Legacy giving at an all time high

Ashley Rowthorn Legacy trends, News, Stats Leave a Comment

2015 was a record year for legacy giving according to a new report published by Smee & Ford ahead of this year’s Remember a Charity Week. Smee and Ford data suggests that the numbers of Wills in England, Wales and Scotland with a charitable gift rose by 6.7% in 2015, to 37,261. And with donors leaving a gift to an …