We’ve written a practical guide to holding a legacy event which has been published on charitychoice.co.uk. The article should give you the tools and confidence to have conversations with your supporters that will encourage them to actively consider leaving a gift in their will.
Understanding what drives our donors to consider a gift in their Will is a fundamental part of our legacy strategy and one we must spent time on.
2015 was a record year for legacy giving according to a new report published by Smee & Ford ahead of this year’s Remember a Charity Week. Smee and Ford data suggests that the numbers of Wills in England, Wales and Scotland with a charitable gift rose by 6.7% in 2015, to 37,261. And with donors leaving a gift to an …
There are quite a few misconceptions about how you should talk to people about legacy giving. Often this is routed in fear about what we might be asked to do or say as our roles as fundraisers or volunteers. We worry about having to have awkward and personal conversations with people we don’t know – but the reality is very …
Do your donors understand why they should leave you a gift in their will, or do your legacy messages miss the mark? Find out the key elements to creating a compelling legacy proposition.
Getting the coversation right can dramatically increase numbers and values of legacy gifts.
Ashley Rowthorn and Claire Routely are speaking together at the NCVO Funding Conference 2016 on overcoming the taboos in legacy fundraising.
I share my thoughts on why the CRUK Free Will Service is an example of true innovation, and the lessons we can all apply to our legacy fundraising.
The biggest mistake we make when starting out in legacy fundraising is assuming that all our supporters are the same.