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A world where everyone can experience the joy of legacy giving

It has never been a better time to focus on legacy giving. More donors, leaving more money to more causes in their Wills and estate plans than ever before.

And with the biggest generational transfer of wealth in history set to take place over the next 20-30 years, any organisation looking to develop a long-term sustainable source of income, must put legacy giving at the heart of its fundraising strategy.

The opportunity to invest in legacy fundraising is very exciting, with the average legacy gift worth more than the entire lifetime giving of a typical donor. And growing year on year, raising almost £3bn for charities in the UK and over $30bn in the US every year.

But more than just raising money for good causes, it is proven to have positive benefits for the donor, not just practically through tax efficient giving, but emotionally too. Legacy giving is proven to make people feel happier.

Our mission is to inspire and empower generations to experience the joy of legacy giving.  To equip organisations with the skills they need to help this generosity to flourish.  And, to ensure no life story goes unwritten, every lifetime is valued and celebrated, and the transformative potential of legacy giving is fully realised.

If you want to get your organisation ready to become deserving of the most personal and potentially biggest gift a person will make in their lifetime, we’d love to hear from you.

Ashley Rowthorn

The Building Blocks of Great Legacy Fundraising

Services to grow your legacy giving income.

Our extensive research and experience has taught us the essential components to delivering sustainable, long-term legacy income growth. Donor-centred, emotionally-driven, relationship-based legacy fundraising in an organisation where legacies are a strategic priority.

Our services are aimed at organisations who are committed to doing what it takes to go from good to great. It won’t be easy, but it will be rewarding.


About Us

We love legacies so much, we wouldn’t want to do anything else.

Legacy Voice is a specialist fundraising consultancy helping organisations grow their legacy giving income.  Our team are some of the most experienced legacy fundraisers in the UK, and have decades of experience between us. As well as the best of strategy and creative we also help you embed a culture where legacy giving can thrive.

Meet the team

Ashley Rowthorn, Managing Director

Legacy Voice was set up by Ashley Rowthorn in 2014 after working as a legacy fundraiser for the best part of a decade. He had the desire to see more charities realise their potential and grasp the opportunity that legacy giving has to offer. In 2015 he joined leading legacy administration consultancy Legacy Link, and now runs that alongside Legacy Voice, to help charities right through the legacy journey.

Alan Clayton, Creative Director

Alan has 25 years of experience as a speaker and seminar leader, creative director and consultant in fundraising.  He worked in house for a national UK charity before founding his own London based agency, which he exited in 2010.  He has developed the ‘Great Fundraising’ programme over the last decade which shapes the core of our offer, and has worked with over 350 clients worldwide.  Alan brought his flair and pinpoint creative insight to the world of legacies when he joined Legacy Voice in 2017.

Sharon Comfort, Account Director

Sharon joined Legacy Voice in 2016 following a successful career in the world of telephone fundraising. She brings her enthusiasm, warmth and exceptional organisational skills to make sure we deliver the best possible service for our clients.

The Legacy Group

And as part of the Legacy  Group, we also help fulfil the final wishes of donors through our sister company Legacy Link.

This makes us the UK’s leading legacy consultancy, and the only to offer support for legacy donors in life and after death.

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Some of our recent clients