Great Legacy Fundraising Masterclass 2019

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Are you a leader looking to prepare your organisation for significant growth in legacy giving income? If so we have some exciting news to share with you that can help you see a step change in your fundraising income, and deliver real change for the beneficiaries you serve. Back by popular demand, our Great Legacy Fundraising Masterclass runs from Wednesday 20th to Friday 22nd March 2019 at The Inch Hotel and …

Finding our Voice

Ashley Rowthorn Legacy inspiration

Being a legacy fundraiser has never been easy.  Historically there’s been a perpetual sense of, ‘always the bridesmaid, never the bride’ as we’ve doggedly sought to overcome taboos, sway internal opinion, secure resource, encourage collaboration, demonstrate impact, communicate sensitively, inspire donors, add value etc. Thankfully, things are changing and organisations are now taking legacy giving more seriously.  Recognition of the …

Legacy Voice publish first comprehensive literature review into legacy giving

Ashley Rowthorn News Leave a Comment

Legacy Voice have published a comprehensive literature review into legacy giving which it says will help charities and fundraisers wanting to make the most of this growing source of voluntary income. The review, which encompasses fields as diverse as fundraising, psychology, psychiatry and behavioural economics, pulls together over 160 previously published research papers into one review of why and how …

When it comes to successful legacy stewardship, donor-centricity is key.

Ashley Rowthorn Legacy inspiration Leave a Comment

Stewardship is a term that is quite often referenced in the legacy world, but possibly little understood. Some charities will view legacy stewardship in hard terms – moving prospects and donors through a pipeline – and other will take a softer approach – viewing it as a measure of donor warmth and satisfaction. Whatever the perspective, a unifying theme is …

Review of 1837 Wills Act is an opportunity to fix a broken system

Ashley Rowthorn Comment and opinion Leave a Comment

“If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely”. These are the words of the Behavioural Insights Team, who we have become familiar with since their ground breaking studies in partnership with Remember a Charity. Much has been discussed about the importance of social norming, and the influence this has, particularly on first time will makers. …

The Great British love affair

Ashley Rowthorn Legacy Motivations Leave a Comment

This weeks blog is the first in a series on legacy motivations – why we choose to leave gifts to charity and to which causes. Legacy Voice associate Michelle Hurst Di Pasqualle shares about our love affair with animals and why she has chosen to remember them in her will.