Great Legacy Fundraising Masterclass 2019

Ashley Rowthorn Speaking at Leave a Comment

Are you a looking to prepare your organisation for significant growth in legacy giving income? Or are you a legacy fundraising manager looking for fresh inspiration and the latest techniques to keep you ahead of the game? If so we have some exciting news to share with you that can help you see a step change in your fundraising income, and deliver real change …

Legacy Marketing Benchmarks 2019

Take part in the Legacy Marketing Benchmarks project 2019/20

Ashley Rowthorn News

In an increasingly challenging fundraising environment, legacy giving remains a vital source of voluntary income.  And as the legacy giving sector continues to grow, we are seeing a more diverse range of charities receiving legacy gifts each year – no longer the sole benefit of a few large, long-established charities.  But as we all know too well, measuring and evaluating …

Legacy giving is an act of true love

Ashley Rowthorn Legacy inspiration

We celebrate Valentine’s Day in our family each year with a special breakfast. I’m going to come clean and admit that my wife does all the heavy lifting on this, but it’s become somewhat of a tradition. Everyone gets a card and a gift. Just something small – a notebook, some love hearts. But something to make everyone feel loved and …

Legacies the Missing €100 million

Ashley Rowthorn Speaking at

We are pleased to announce that Ashley will be speaking as part of Ask Direct’s Fundraising School in Dublin on Thursday 28th February 2019. Legacy giving is one of the most valuable and well-established forms of giving there is – any charity looking for a long-term sustainable source of income needs to prioritise it. Yet many charities in Ireland are …

Hospice UK Fundraising Conference 2019 – A deep dive into Legacy Fundraising and why it matters

Ashley Rowthorn Speaking at

We are pleased to announce that Ashley Rowthorn will be the closing plenary speaker at this year’s Hospice UK Conference on Tuesday 12th February 2019. Inspired by Legacy Voice’s recent research into legacy giving, the day will focus on the importance and potential of this source of income for the Hospice sector. Ashley will be closing the day by highlighting …

It’s time to focus on donor impact not will writing

Ashley Rowthorn Comment and opinion

What are the main challenges facing legacy giving in 2019? This was the question put to a panel at the IoF Legacy & In Memory meeting in London yesterday. No doubt there are significant external challenges – the economy, regulatory changes, proposed rise to probate fees to name a few. Charities need to be aware of the impact these factors …

Finding our Voice

Ashley Rowthorn Legacy inspiration

Being a legacy fundraiser has never been easy.  Historically there’s been a perpetual sense of, ‘always the bridesmaid, never the bride’ as we’ve doggedly sought to overcome taboos, sway internal opinion, secure resource, encourage collaboration, demonstrate impact, communicate sensitively, inspire donors, add value etc. Thankfully, things are changing and organisations are now taking legacy giving more seriously.  Recognition of the …

Legacy Voice publish first comprehensive literature review into legacy giving

Ashley Rowthorn News Leave a Comment

Legacy Voice have published a comprehensive literature review into legacy giving which it says will help charities and fundraisers wanting to make the most of this growing source of voluntary income. The review, which encompasses fields as diverse as fundraising, psychology, psychiatry and behavioural economics, pulls together over 160 previously published research papers into one review of why and how …

When it comes to successful legacy stewardship, donor-centricity is key.

Ashley Rowthorn Legacy inspiration Leave a Comment

Stewardship is a term that is quite often referenced in the legacy world, but possibly little understood. Some charities will view legacy stewardship in hard terms – moving prospects and donors through a pipeline – and other will take a softer approach – viewing it as a measure of donor warmth and satisfaction. Whatever the perspective, a unifying theme is …