In such incomparable times, talking about legacies may seem even more difficult than usual.
Many are grieving for loved ones, and many more are feeling uncertain about their future health and finances. Prompting a conversation about leaving a charitable gift in your will can feel uncomfortable and inappropriate.
In this guest blog for Legacy Foresight, the leading analysts to the legacy sector, I share the main lessons from the pandemic so far, and why I believe investment and activity in legacy marketing is more important than ever.