The Building Blocks of Great Legacy Fundraising

Services to grow your legacy giving income.

Whether you are just exploring your organisation’s legacy giving potential, or need a partner to help you with a specific challenge, our services are designed to take you through the steps needed to grow a long-term, sustainable source of legacy giving income.

Legacy Fundraising Strategy

Approach your legacy fundraising with purpose

Donor-Centred Insight

Donor-Centred Insight Putting your donors' story at the heart of your legacy strategy.Once you have identified your target audience you need to get to know them, really well. Why? Because ...

Legacy Proposition

Legacy Proposition Find your legacy voiceAre you able to communicate the most compelling reason why your supporters should leave a gift in their will? Is this rooted in donor insight? ...

Legacy Management

Legacy management Take care of your donors final wishes after death.Are you fortunate enough to already be receiving notification of legacy gifts in your donor's wills? Do you have the ...

Legacy Fundraising training

Legacy training for staff and volunteers Giving you the knowledge, tools and confidence to grow your legacy giving income.The holy grail of legacy fundraising is to do it so well ...

About Us

We love legacies so much, we wouldn’t want to do anything else.

Legacy Voice is a specialist fundraising consultancy helping organisations grow their legacy giving income.  Our team are some of the most experienced legacy fundraisers in the UK, and have decades of experience between us. As well as the best of strategy and creative we also help you embed a culture where legacy giving can thrive.

Meet the team

Ashley Rowthorn, Managing Director

Legacy Voice was set up by Ashley Rowthorn in 2014 after working as a legacy fundraiser for the best part of a decade. He had the desire to see more charities realise their potential and grasp the opportunity that legacy giving has to offer. In 2015 he joined leading legacy administration consultancy Legacy Link, and now runs that alongside Legacy Voice, to help charities right through the legacy journey.

Chris Millward, Director of Consulting

Chris is unrivalled in the UK charity sector in terms of his experience, enthusiasm and passion for growing legacy giving. Chris joined Legacy Voice from the Institute of Legacy Management, where he was instrumental in developing a new values based, best-practice guidance for legacy giving. Prior to the ILM, Chris headed up the legacy giving teams at Save the Children, and Macmillan Cancer Support. He has also been chair of the Will Aid campaign and a key member of the Remember a Charity campaign Council.

Alan Clayton, Creative Director

Alan has 25 years of experience as a speaker and seminar leader, creative director and consultant in fundraising.  He worked in house for a national UK charity before founding his own London based agency, which he exited in 2010.  He has developed the ‘Great Fundraising’ programme over the last decade which shapes the core of our offer, and has worked with over 350 clients worldwide.  Alan brought his flair and pinpoint creative insight to the world of legacies when he joined Legacy Voice in 2017.

Sharon Comfort, Account Director

Sharon joined Legacy Voice in 2016 following a successful career in the world of telephone fundraising. She brings her enthusiasm, warmth and exceptional organisational skills to make sure we deliver the best possible service for our clients.

The Legacy Group

And as part of the Legacy  Group, we also help fulfil the final wishes of donors through our sister company Legacy Link.

This makes us the UK’s leading legacy consultancy, and the only to offer support for legacy donors in life and after death.

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Some of our recent clients