Latest news, views and inspiration on legacy fundraising for the not for profit sector.
Yesterday I presented at the IoF Northern Legacy Marketing Group in Harrogate. I shared my ten top tips for legacy fundraising and we chatted for over 2 hours about fear, nostalgia, legacy clubs, free will campaigns, in memory and so much more.
Follow the link for the slides.
A close friend of mine runs a social enterprise Coffee House and Roasters in Leeds. Today he got a call from the Labour Party saying the Ed Milliband was coming to Leeds …
First in a new series of free breakfast seminars hosted by Legacy Link, Ashley will be speaking about how to build a business case for investing in legacy fundraising. 8-10am at the Law Society, London on Friday 29 May 2015.
The biggest mistake we make when starting out in legacy fundraising is assuming that all our supporters are the same.
Ashley Rowthorn will be running a session on face to face legacy fundraising at the IoF West Midlands event on 2 July 2015. Ashley will be exploring the principles of using face to face conversations as part of an effective legacy strategy and providing practical examples of how to initiate effective legacy conversations.
I recently asked a group of international legacy fundraisers what was the biggest challenge facing their legacy strategy – and wasn’t surprised at their response.
The latest bulletin from the Legacy Monitor shows legacy income has risen by 9.8% from this time last year to £1.25bn. The growth comes as welcome news to UK charities, who …
Recently I’ve been teaching my eldest daughter to ride her bike (yes the same daughter that was responsible for this post). It’s been quite a journey, one which we’re not …
It was a Tuesday morning in October. Unseasonably cold for the time of year, I woke up to thick frost blanketing the garden and ice crystals covering the car windscreen. Despite …
To raise more money from gifts in Wills we need more loud proud legacy fundraisers. Creating a positive legacy culture is critical to our success.
