The biggest mistake we make when starting out in legacy fundraising is assuming that all our supporters are the same.
Legacy Fundraising Training, IoF West Midlands
Ashley Rowthorn will be running a session on face to face legacy fundraising at the IoF West Midlands event on 2 July 2015. Ashley will be exploring the principles of using face to face conversations as part of an effective legacy strategy and providing practical examples of how to initiate effective legacy conversations.
What is holding your legacy strategy back?
I recently asked a group of international legacy fundraisers what was the biggest challenge facing their legacy strategy – and wasn’t surprised at their response.
Legacy Monitor shows income up by 10%
The latest bulletin from the Legacy Monitor shows legacy income has risen by 9.8% from this time last year to £1.25bn. The growth comes as welcome news to UK charities, who …
Tip #3. Drip your legacy message
Recently I’ve been teaching my eldest daughter to ride her bike (yes the same daughter that was responsible for this post). It’s been quite a journey, one which we’re not …
Tip #2. Family first
It was a Tuesday morning in October. Unseasonably cold for the time of year, I woke up to thick frost blanketing the garden and ice crystals covering the car windscreen. Despite …
Tip #1. Be a proud legacy fundraiser
To raise more money from gifts in Wills we need more loud proud legacy fundraisers. Creating a positive legacy culture is critical to our success.