Legacies the Missing €100 million

Speaking at

We are pleased to announce that Ashley will be speaking as part of Ask Direct’s Fundraising School in Dublin on Thursday 28th February 2019.

Legacy giving is one of the most valuable and well-established forms of giving there is – any charity looking for a long-term sustainable source of income needs to prioritise it. Yet many charities in Ireland are still not certain of how to do that: and when resources are squeezed, the amazing long-term return from legacy giving is often sacrificed for lesser short-term gain.

That could be one of the reasons why legacy giving in Ireland is only one-third of what it could be. That’s right: figures suggest Irish charities could be missing out on at least €100 million of potential charitable income every year.

Ashley from Legacy Voice and Caoillean Appleby will be exploring this challenge and what charities can do to maximise their legacy giving success.

For more information and to book tickets, visit the Ask Direct website: