Thursday 24th September 2020
We are proud to be speaking at the upcoming Online Scottish Fundraising Conference run by Devlin Fleming Consultants.
Ashley Rowthorn will be sharing advice on how fundraisers can make the case for investment in legacy marketing at this crucial time, when budgets are particularly at risk. Ashley will discuss the importance of continuing to invest in legacy marketing and share evidence from Legacy Foresight and Legacy Voice’s Legacy Marketing Benchmark programme which enables fundraising teams to demonstrate the value of their activities and to evaluate the ‘return’ on the resources they invest.
He will also talk about Scottish legacy giving, assessing specific areas like performance and emerging trends, following the annual market review that Legacy Foresight is publishing in August as part of
their Legacy Monitor programme.
Find out more and book your place here.