For those of a certain age, there’s a lovely BBC Five Live podcast to mark the 25th anniversary of England v Scotland at Euro 96, to get fans in the …
Five insights from Legacy Inspire to improve your legacy communications
Over the last few months, I’ve had the privilege to work with colleagues at Legacy Voice and Legacy Foresight on the Legacy Inspire project. The project involved us ordering copies …
Announcing the launch of Legacy Inspire.
We’re excited to announce the launch of Legacy Inspire, our brand new platform to help you create powerful legacy communications. Back in January 2020, we mystery shopped the top 50 UK …
Want to know about the future of legacy fundraising?
We are looking for a pioneer group of charities to join our new learning circle into the future of legacy fundraising. Legacy Fundraising 2.0 is a new learning consortium from …
Legacy giving is an act of true love
We celebrate Valentine’s Day in our family each year with a special breakfast. I’m going to come clean and admit that my wife does all the heavy lifting on this, …
Finding our Voice
Being a legacy fundraiser has never been easy. Historically there’s been a perpetual sense of, ‘always the bridesmaid, never the bride’ as we’ve doggedly sought to overcome taboos, sway internal …
Why the secret of legacy giving is hidden in the life story of your best donors.
My Grandad’s life what a rich tapestry, as bold, colourful and varied as his somewhat questionable collection of Hawaiian shirts.
When it comes to successful legacy stewardship, donor-centricity is key.
Stewardship is a term that is quite often referenced in the legacy world, but possibly little understood. Some charities will view legacy stewardship in hard terms – moving prospects and …
Legacies have never been so cool
It’s a great time to be working in legacy giving. Often overlooked, or seen as the poor relation, legacies, or gifts in wills as we like to call them, are really coming to the fore and taking pride of place in fundraising charities across the UK and beyond. In fact, legacies are becoming cool.
How to win big with legacy events
We’ve written a practical guide to holding a legacy event which has been published on charitychoice.co.uk. The article should give you the tools and confidence to have conversations with your supporters that will encourage them to actively consider leaving a gift in their will.
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