I’m a huge fan of planning for fundraising in general and legacy fundraising in particular. In my first role as a fundraiser (longer ago than I care to remember) we …
Goodbye Grandad: Having the conversations you never want to have.
On a cold, dark morning in late November, I set off on a long journey down south, back to the town of my birth. I left when I was just …
Understanding donor motivations is key to growing legacy giving
Understanding what drives our donors to consider a gift in their Will is a fundamental part of our legacy strategy and one we must spent time on.
7 things you should never say in a legacy conversation
There are quite a few misconceptions about how you should talk to people about legacy giving. Often this is routed in fear about what we might be asked to do …
Know your story (part 2) – creating a compelling legacy proposition
Do your donors understand why they should leave you a gift in their will, or do your legacy messages miss the mark? Find out the key elements to creating a compelling legacy proposition.
Tip #5. Know your story (part 1)
Getting the coversation right can dramatically increase numbers and values of legacy gifts.
Tip #4. Know your audience
The biggest mistake we make when starting out in legacy fundraising is assuming that all our supporters are the same.
Tip #3. Drip your legacy message
Recently I’ve been teaching my eldest daughter to ride her bike (yes the same daughter that was responsible for this post). It’s been quite a journey, one which we’re not …
Tip #2. Family first
It was a Tuesday morning in October. Unseasonably cold for the time of year, I woke up to thick frost blanketing the garden and ice crystals covering the car windscreen. Despite …
Tip #1. Be a proud legacy fundraiser
To raise more money from gifts in Wills we need more loud proud legacy fundraisers. Creating a positive legacy culture is critical to our success.