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10 simple tips for effective legacy fundraising

Category Archive

Below you'll find a list of all posts that have been categorized as “10 simple tips for effective legacy fundraising”

Planning: priority or pointless?

Claire Routley 27th September 2019 10 simple tips for effective legacy fundraising

I’m a huge fan of planning for fundraising in general and legacy fundraising in particular. In my first role as a fundraiser (longer ago than I care to remember) we …

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Goodbye Grandad: Having the conversations you never want to have.

Ashley Rowthorn 2nd February 2017 10 simple tips for effective legacy fundraising Leave a Comment

On a cold, dark morning in late November, I set off on a long journey down south, back to the town of my birth. I left when I was just …

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Understanding donor motivations is key to growing legacy giving

Ashley Rowthorn 7th October 2016 10 simple tips for effective legacy fundraising Leave a Comment

Understanding what drives our donors to consider a gift in their Will is a fundamental part of our legacy strategy and one we must spent time on.

7 things you should never say in a legacy conversation

Ashley Rowthorn 7th September 2016 10 simple tips for effective legacy fundraising Leave a Comment

There are quite a few misconceptions about how you should talk to people about legacy giving. Often this is routed in fear about what we might be asked to do …

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legacy proposition

Know your story (part 2) – creating a compelling legacy proposition

Ashley Rowthorn 29th April 2016 10 simple tips for effective legacy fundraising 1 Comment

Do your donors understand why they should leave you a gift in their will, or do your legacy messages miss the mark? Find out the key elements to creating a compelling legacy proposition.

legacy proposition

Tip #5. Know your story (part 1)

Ashley Rowthorn 17th March 2016 10 simple tips for effective legacy fundraising Leave a Comment

Getting the coversation right can dramatically increase numbers and values of legacy gifts.

Tip #4. Know your audience

Ashley Rowthorn 25th March 2015 10 simple tips for effective legacy fundraising Leave a Comment

The biggest mistake we make when starting out in legacy fundraising is assuming that all our supporters are the same.

Tip #3. Drip your legacy message

Ashley Rowthorn 25th February 2015 10 simple tips for effective legacy fundraising 1 Comment

Recently I’ve been teaching my eldest daughter to ride her bike (yes the same daughter that was responsible for this post). It’s been quite a journey, one which we’re not …

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Tip #2. Family first

Ashley Rowthorn 17th February 2015 10 simple tips for effective legacy fundraising Leave a Comment

It was a Tuesday morning in October. Unseasonably cold for the time of year, I woke up to thick frost blanketing the garden and ice crystals covering the car windscreen. Despite …

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Tip #1. Be a proud legacy fundraiser

Ashley Rowthorn 8th January 2015 10 simple tips for effective legacy fundraising Leave a Comment

To raise more money from gifts in Wills we need more loud proud legacy fundraisers. Creating a positive legacy culture is critical to our success.

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