Inspiring legacy communications at your finger tips
We’ve partnered with Legacy Foresight to mystery shop the top 50 legacy charities and produced a report to help you create great legacy communications that inspire your donors.
Give your legacy enquirers the best possible supporter experience with Legacy Inspire.
In early 2020, Legacy Voice partnered with Legacy Foresight to mystery shop the top 50 legacy charities, to see how well they performed when responding to an initial enquiry for more information on leaving a gift in a Will. We evaluated not only the quality of communications received, but the timing and accuracy. We wanted to get a sense of the initial supporter experience that many potential legacy donors are receiving, and how different charities compare to each other.
Legacy Voice’s Head of Consultancy Dr Claire Routley has devised a unique, research-based methodology where each charity’s response pack is scored based on what we know about great legacy communications.
Each pack is uploaded to our secure Legacy Journey platform, where they can be viewed individually in detail or compared with peer charities, whether by cause, size or scores.
Legacy Inspire aims to shine a spotlight on examples of really great legacy communications and to give charities the evidence and insights to improve their initial communication with legacy donors. We hope that Legacy Inspire will create a positive and constructive conversation about what makes an effective piece of legacy communication and give fundraisers the tools to engage and inspire more of their supporters to act.Download summary reportFull access to Legacy Inspire
See the full creative and scoring on our secure Legacy Journey platform
Legacy Inspire is a new module on the Legacy Journey platform developed and hosted by Legacy Foresight.
By subscribing to the Full access package, you will be able to search and view all the scoring and creative for the top 50 legacy charities enquirer packs.
The platform has a dashboard which shows the top 10 scores, and allows you to filter by each of the five scoring categories and cause area to easily find what you are looking for.
By clicking on each charity, you will be able to view the legacy brochure, the full scoring and detailed commentary to help you understand the main strengths and weaknesses of each pack.
Having all this information at your fingertips will help you develop truly inspiring legacy creative and improve your overall supporter experience for your legacy enquirers.Full access to Legacy Inspire
Get full access to Legacy Inspire
We have a range of packages to suit your budget, each will give you easy access to legacy inspiration that can improve your supporter communications and encourage more to leave a gift in their Will.
Month pass Basic package
Full Access Gold package
Individual charity report Bespoke package