There are quite a few misconceptions about how you should talk to people about legacy giving. Often this is routed in fear about what we might be asked to do or say as our roles as fundraisers or volunteers. We worry about having to have awkward and personal conversations with people we don’t know – but the reality is very …
Do your donors understand why they should leave you a gift in their will, or do your legacy messages miss the mark? Find out the key elements to creating a compelling legacy proposition.
Getting the coversation right can dramatically increase numbers and values of legacy gifts.
Ashley Rowthorn and Claire Routely are speaking together at the NCVO Funding Conference 2016 on overcoming the taboos in legacy fundraising.
I share my thoughts on why the CRUK Free Will Service is an example of true innovation, and the lessons we can all apply to our legacy fundraising.
The biggest mistake we make when starting out in legacy fundraising is assuming that all our supporters are the same.
A friend of mine lost her Dad recently. In the immediate days following she busied herself with sorting out her Dad’s affairs and arranging the funeral. One of those jobs was to go through all the mail and inform people of her father’s death and ask them to remove him from their lists. Charities, mail order companies, utility companies – …
We’ve teamed up with QTS Fundraising to offer a brand new Legacy Telephone Campaign service with a difference. Together, you get expertise from a leading legacy fundraising consultancy, and a truly donor centric telephone fundraising provider with your supporters best interests at heart.
First in a new series of free breakfast seminars hosted by Legacy Link, Ashley will be speaking about how to build a business case for investing in legacy fundraising. 8-10am at the Law Society, London on Friday 29 May 2015.