The latest bulletin from the Legacy Monitor shows legacy income growth has slowed considerably from the start of the year. The first quarter of 2015 saw 9.9% growth in legacy income for the 76 Legacy Monitor Consortium members, but this has dropped to 4.4% in the third quarter. The reduction in growth reflects the cooling housing market, which strongly influences legacy …
Legacy Voice are delighted to announce that Ashley Rowthorn will be speaking at the Legacy Fundraising Summit 2015. The summit package will feature legacy specialists from Europe and beyond, bringing together the forefront of legacy thought and innovation from across the globe.
Join us in Manchester on Tuesday 11th August as Ashley shares his 10 tips for successful legacy fundraising.
Yesterday I presented at the IoF Northern Legacy Marketing Group in Harrogate. I shared my ten top tips for legacy fundraising and we chatted for over 2 hours about fear, nostalgia, legacy clubs, free will campaigns, in memory and so much more.
Follow the link for the slides.
A close friend of mine runs a social enterprise Coffee House and Roasters in Leeds. Today he got a call from the Labour Party saying the Ed Milliband was coming to Leeds and could they come to Cielo Coffee. They wanted to host a party meeting at his café and he was to get a private meeting with the potential next Prime …
First in a new series of free breakfast seminars hosted by Legacy Link, Ashley will be speaking about how to build a business case for investing in legacy fundraising. 8-10am at the Law Society, London on Friday 29 May 2015.
The biggest mistake we make when starting out in legacy fundraising is assuming that all our supporters are the same.
Ashley Rowthorn will be running a session on face to face legacy fundraising at the IoF West Midlands event on 2 July 2015. Ashley will be exploring the principles of using face to face conversations as part of an effective legacy strategy and providing practical examples of how to initiate effective legacy conversations.
I recently asked a group of international legacy fundraisers what was the biggest challenge facing their legacy strategy – and wasn’t surprised at their response.
The latest bulletin from the Legacy Monitor shows legacy income has risen by 9.8% from this time last year to £1.25bn. The growth comes as welcome news to UK charities, who were severely impacted in the recent recession, as falling house and share prices saw average legacy values tumble. This growth is largely driven by the rise of average residuary values, …