I share my thoughts on why the CRUK Free Will Service is an example of true innovation, and the lessons we can all apply to our legacy fundraising.
The biggest mistake we make when starting out in legacy fundraising is assuming that all our supporters are the same.
A friend of mine lost her Dad recently. In the immediate days following she busied herself with sorting out her Dad’s affairs and arranging the funeral. One of those jobs was to go through all the mail and inform people of her father’s death and ask them to remove him from their lists. Charities, mail order companies, utility companies – …
We’ve teamed up with QTS Fundraising to offer a brand new Legacy Telephone Campaign service with a difference. Together, you get expertise from a leading legacy fundraising consultancy, and a truly donor centric telephone fundraising provider with your supporters best interests at heart.
First in a new series of free breakfast seminars hosted by Legacy Link, Ashley will be speaking about how to build a business case for investing in legacy fundraising. 8-10am at the Law Society, London on Friday 29 May 2015.
The latest bulletin from the Legacy Monitor shows legacy income growth has slowed considerably from the start of the year. The first quarter of 2015 saw 9.9% growth in legacy income for the 76 Legacy Monitor Consortium members, but this has dropped to 4.4% in the third quarter. The reduction in growth reflects the cooling housing market, which strongly influences legacy …
Legacy Voice are delighted to announce that Ashley Rowthorn will be speaking at the Legacy Fundraising Summit 2015. The summit package will feature legacy specialists from Europe and beyond, bringing together the forefront of legacy thought and innovation from across the globe.
Join us in Manchester on Tuesday 11th August as Ashley shares his 10 tips for successful legacy fundraising.
Yesterday I presented at the IoF Northern Legacy Marketing Group in Harrogate. I shared my ten top tips for legacy fundraising and we chatted for over 2 hours about fear, nostalgia, legacy clubs, free will campaigns, in memory and so much more.
Follow the link for the slides.
A close friend of mine runs a social enterprise Coffee House and Roasters in Leeds. Today he got a call from the Labour Party saying the Ed Milliband was coming to Leeds and could they come to Cielo Coffee. They wanted to host a party meeting at his café and he was to get a private meeting with the potential next Prime …