When it comes to successful legacy stewardship, donor-centricity is key.

Ashley Rowthorn Legacy inspiration Leave a Comment

Stewardship is a term that is quite often referenced in the legacy world, but possibly little understood. Some charities will view legacy stewardship in hard terms – moving prospects and donors through a pipeline – and other will take a softer approach – viewing it as a measure of donor warmth and satisfaction. Whatever the perspective, a unifying theme is …

How to win big with legacy events

How to win big with legacy events

Ashley Rowthorn Legacy inspiration Leave a Comment

We’ve written a practical guide to holding a legacy event which has been published on charitychoice.co.uk. The article should give you the tools and confidence to have conversations with your supporters that will encourage them to actively consider leaving a gift in their will.