My Grandad’s life what a rich tapestry, as bold, colourful and varied as his somewhat questionable collection of Hawaiian shirts.
Stewardship is a term that is quite often referenced in the legacy world, but possibly little understood. Some charities will view legacy stewardship in hard terms – moving prospects and donors through a pipeline – and other will take a softer approach – viewing it as a measure of donor warmth and satisfaction. Whatever the perspective, a unifying theme is …
It’s a great time to be working in legacy giving. Often overlooked, or seen as the poor relation, legacies, or gifts in wills as we like to call them, are really coming to the fore and taking pride of place in fundraising charities across the UK and beyond. In fact, legacies are becoming cool.
We’ve written a practical guide to holding a legacy event which has been published on charitychoice.co.uk. The article should give you the tools and confidence to have conversations with your supporters that will encourage them to actively consider leaving a gift in their will.