Legacy giving is an act of true love

Ashley Rowthorn Legacy inspiration

We celebrate Valentine’s Day in our family each year with a special breakfast. I’m going to come clean and admit that my wife does all the heavy lifting on this, but it’s become somewhat of a tradition. Everyone gets a card and a gift. Just something small – a notebook, some love hearts. But something to make everyone feel loved and …

Finding our Voice

Ashley Rowthorn Legacy inspiration

Being a legacy fundraiser has never been easy.  Historically there’s been a perpetual sense of, ‘always the bridesmaid, never the bride’ as we’ve doggedly sought to overcome taboos, sway internal opinion, secure resource, encourage collaboration, demonstrate impact, communicate sensitively, inspire donors, add value etc. Thankfully, things are changing and organisations are now taking legacy giving more seriously.  Recognition of the …

When it comes to successful legacy stewardship, donor-centricity is key.

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Stewardship is a term that is quite often referenced in the legacy world, but possibly little understood. Some charities will view legacy stewardship in hard terms – moving prospects and donors through a pipeline – and other will take a softer approach – viewing it as a measure of donor warmth and satisfaction. Whatever the perspective, a unifying theme is …

How to win big with legacy events

How to win big with legacy events

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We’ve written a practical guide to holding a legacy event which has been published on charitychoice.co.uk. The article should give you the tools and confidence to have conversations with your supporters that will encourage them to actively consider leaving a gift in their will.