Planning: priority or pointless?

Claire Routley 10 simple tips for effective legacy fundraising

I’m a huge fan of planning for fundraising in general and legacy fundraising in particular. In my first role as a fundraiser (longer ago than I care to remember) we operated without a co-ordinated plan and, at times, it was a really stressful experience. We’d try and put on event after event without having much of an idea whether they …