In case you haven’t noticed, social media is exploding and changing the way we fundraise. Digital fundraising is a huge growth area and we mustn’t overlook it when developing our legacy fundraising strategy.
An excellent way to deliver rich, engaging content on social media is to create a video. Video content can be embedded on your website and shared across all social media platforms, and allows you to tell a story in a way that is difficult to achieve in text alone, no matter how good your copywriting is. And with technology becoming more and more affordable, creating a professional and engaging video can be done on the smallest of budgets or even in house.
So I recommend that if you haven’t already got a video to promote legacy giving, it should be the top of your New Years resolutions for 2016!
5 great examples of charity legacy videos
There are some great examples of charities using social media to promote legacy giving, and I have compiled a list of 5 of the best charity videos to give you some ideas to create your own video.
Leave a Gift in your Will and become a Marie Curie Legend
NSPCC leaves footprints in the sand
Leave a gift in your Will – CLIC Sargent
Extreme Will Writer, Dave’s Story – WaterAid
Leave a gift in your Will to the British Red Cross